Go Colors IPO, Go Fashion (India) Limited
About the company
The company is among the largest women’s bottom-wear brands in India, with a market share of approximately 8% in the branded women’s bottom-wear market in Fiscal 2020. It is engaged in the development, design, sourcing, marketing and retailing of a range of women’s bottom-wear products under the brand, ‘Go Colors’. The company is among the few apparel companies in India to have identified the market opportunity in women’s bottom-wear and have acted as a category creator for bottom-wear. It has leveraged its first mover advantage to create a direct-to-consumer brand with a diversified and differentiated product portfolio of premium quality products at competitive prices.
The share of organized retailing within women’s apparel has increased from 19% in Fiscal 2015 to 27% in Fiscal 2020 and is expected to reach 42% by Fiscal 2025. This
rapid growth is attributable to a growing female population, increasing number of
working women, evolving fashion trends, and rising spending power of consumers. In particular, women’s bottom-wear is the fastest growing category in the women’s
apparel segment market and contributes 8.3% of women’s apparel market amounting to Rs 13,547 crore in Fiscal 2020 and is expected to grow at a CAGR of 12.35% to reach Rs 24,315 crore by Fiscal 2025.
The organised share of women’s bottom-wear market is expected to reach Rs 9,240 crore with a share of 38% in Fiscal 2025 growing at a CAGR of 24.3% until 2025. The women’s clothing market in India has evolved in the past decade from the traditional one-piece apparel, like the saree, to a two-piece and mix-and-match apparel, with bottom-wear becoming an essential category that caters to basic and functional needs of consumers. Today, bottom-wear has become a must-have that provides comfort as well as style and is a round-the-year universal category that is not subject to seasonal trends. Historically, the bottom-wear market, being highly unorganized, has had limited options for consumers to access branded products of consistent quality.
IPO Issue Details
Issue Amount : Upto Rs 1,014 Cr
Post Issue Implied Market Cap: Upto Rs 3,727 Cr at Upper band
Total shares on offer : Upto 14,787,000 Equity Shares
Face Value : Rs 10 per share
Price Band : Rs 655 to ₹690
Lot Size : 21 shares
Registrar : Kfin Technologies Pvt Ltd.
Offer Breakup
| Category | Allocation |
|---|---|
| QIB- Qualified Institutional Buyers | 75% |
| NIB- Non-institutional bidders | 15% |
| Retail- | 10% |
| Total | 100% |
Go Colors IPO Timeline
IPO Open: Wednesday, November 17, 2021
IPO Close: Monday, November 22, 2021
Finalization of basis of allotment: November 25, 2021
Refunds/Unblocking ASBA fund: November 29, 2021
Credit of equity shares to DP account: November 29, 2021
Trading commences Listing date: November 30, 2021
The objective of the offer
- Funding roll out of 120 new Exclusive Brand Outlets (EBOs).
- Funding working capital requirements.
- General corporate purposes.
Strengths
- Women’s bottom-wear brand with well-diversified product portfolio.
- Multi-channel PAN-India distribution network with a focus on EBOs, enhancing brand visibility.
- Extensive procurement base with highly efficient & technology-driven supply chain management.
- In-house expertise in developing and designing products.
- Demonstrated track record of strong financial performance.
Financial Data Last Three Year
For the year/period ended (Rs in Crore)
| Particular (in Rs crore) | As at March 31, 2021 | As at March 31, 2020 | As at March 31, 2019 |
|---|---|---|---|
| Total Assets | 548.37 | 519.19 | 404.13 |
| Revenue from Operations | 250.67 | 392.01 | 285.25 |
| Net Profit/Loss for the period | (3.54) | 52.63 | 30.94 |
What is Go Colors IPO?
Issue Amount : Upto Rs 1,014 Cr.
What is Go Fashion India Limited IPO?
Issue Amount : Upto Rs 1,014 Cr.
Go Fashion India Limited IPO Open?
17 Nov 2021 to 22 Nov 2021.
Go Colors IPO Open?
17 Nov 2021 to 22 Nov 2021.
How to apply in Go Colors IPO, Go Fashion India Limited IPO through Zerodha?
Zerodha customers can apply online in Tarsons Products IPO using UPI as a payment gateway. Zerodha customers can apply in Go Colors IPO, Go Fashion India Limited IPO by login into Zerodha Console (back office) and Select an IPO application form.
Steps to apply in Go Fashion India Limited IPO through Zerodha.
1. Visit the Zerodha website or Kite App and login to Zerodha.
2. Go to Console area and click the IPOs link.
3. Go to the ‘ Go Fashion India Limited IPO’ row and click the ‘Bid’ button.
4. Enter your UPI ID, Quantity, and Price.
5. ‘Submit’ IPO application form.
6. After Successfully submitting application, Visit the UPI App and approve the mandate (Enter your UPI pin & pay the ipo amount)
7. IPO application is complete you can chek status on zerodha console.